“If you only read the books everyone else is reading, you only think the thoughts everyone else is thinking.”
It's hard for me to buy a book I've heard nothing about. Most of the books I buy, I do an extensive search on them, reading lots of reviews, judging by the stars. This is also why most of the books I put up and read I love. But next time I go to a bookstore, I will buy a book I've never heard of, and discover a new author.